(Loading dulu...)

10123456789001234567890%

HRS✷DNL ©2025

Which Speedster are You?

( Overview )

An interactive personality quiz that reframed internet speed into identity. “Which Speedster Are You?” turned abstract fibre benefits into relatable personas—driving engagement, self-expression, and product understanding through play.

Digital MarketingUI/UX Design

( Year )

2024

( Client )

CelcomDigi

IndustryTelco

DeliverablesDigital Campaign

Launch DateSept 2024

StatusCompleted

( Project Goals ) This project is a result of a strategic collaboration focused on transforming a business challenge into a digital opportunity.

We partnered closely with the client to define the core objectives, shape a meaningful experience, and build a solution that delivers measurable results. From concept to launch, the process was guided by clarity, craftsmanship, and a shared vision for excellence.

( Project Scope )

We worked as a remote extension of the client’s team—maintaining transparent communication and iterative feedback loops using milestone reviews and design sprints. This allowed seamless alignment throughout every stage.

  • Strengthen brand positioning and digital identity
  • Improve user engagement and conversion performance
  • Build a scalable and future-proof digital experience
  • Deliver a seamless user journey across all touchpoints
  • Enhance credibility and trust through design and functionality

( Challenges )

Every project comes with unique challenges. During this journey, we focused on solving:

  • ( 001 )
    Complex user flows and unclear product communication
  • ( 002 )
    Outdated brand perception and inconsistent design systems
  • ( 003 )
    Limited scalability for future growth
  • ( 004 )
    Performance and loading speed limitations
  • ( 005 )
    Lack of a clear storytelling framework

(Results )

The collaboration delivered a measurable and long-lasting impact.

  • 1.
    Improved user experience and task completion rate
  • 2.
    Higher conversion and engagement metrics
  • 3.
    Stronger brand perception across digital channels
  • 4.
    Significant growth in organic traffic
  • 5.
    Reduced bounce rate and increased session duration
  • 6.
    Enhanced performance and loading speed

( Client Voice )

“Working with this team was a turning point for our digital presence. The process was collaborative, strategic, and deeply focused on results. They delivered not just a product—but a long-term foundation for growth.”

( Sebastian Ibarra
CEO for Burger King )

Next Project

The Last of Us Season 2 Premiere

Led the conception and execution of an immersive on-ground premiere for The Last of Us Season 2—translating the series’ atmosphere into physical space through projection mapping and cinematic installations.