Creative Campaign

2025

IndustryTelecommunications

StatusCompleted

DeliverablesCreative Direction, Campaign Concept, Key Visual, Experiential Design, Livestream Assets, AI Gamification

Tools UsedFigma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects

Launch DateJuly 2025

An integrated youth campaign that transformed Hotlink's Menang Ahad into a culturally relevant weekly experience through digital engagement, AI-powered interactions, livestreams, and on-ground activations.

Hotlink x Hausboom: Aaahad Pasti Mampu Menang

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Hotlink x Hausboom Aaahad Pasti Mampu Menang campaign key visual

OVERVIEW

We fused modern design with vintage aesthetics and bold colors to craft a truly distinctive visual identity.

3D DESIGN

Every element, from food items to iconic summer objects, was meticulously modeled and textured from scratch.

CONCLUSION

Every element, from food items to iconic summer objects, was meticulously modeled and textured from scratch.

THANK YOU FOR WATCHING!

Every element, from food items to iconic summer objects, was meticulously modeled and textured from scratch.

IRISHGreen

Creative Campaign

2025